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Research papers

Asian values

Personal values are a valuable tool in differentiating people and market segments. For many the concept of Asian Values has been offered as a reason why things are done differently in Asian countries. This paper looks at data from a study carried out...

Catalogue: Asia Pacific Conference 1998: Marketing in Asia- Meeting The New Challenges
Author: John Gabriel
June 15, 1998
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Citation

Gabriel, J. (1998a, June 15). Asian values. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/asian-values


Research papers

Marketing to an ageing population

For Europe the major demographic change expected over the next thirty years is the growth in the proportion of the population over 50. This trend must be of importance to marketers, and this is particularly the case as there is growing evidence that...

Catalogue: Seminar 1989: The Untapped Gold Mine
Authors: Stephan Buck, John Gabriel
June 15, 1989
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Citation

Buck and Gabriel (1989a, June 15). Marketing to an ageing population. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/marketing-to-an-ageing-population